2021 Canadian Thanksgiving Recap (Numerator Insights)


NUMERATOR CANADIAN THANKSGIVING RECAP WHAT HAPPENED?


HERE’S WHAT CONSUMERS SAID ABOUT THANKSGIVING


84% of Canadian consumers expected COVID-19 limitations to impact their Thanksgiving celebration plans this fall, although 60% expected the impact to be slight.


• 18% expected to spend less than in previous years.

• 20% expected to spend more than in previous years.


THIS IS WHAT CANADIAN CONSUMERS ACTUALLY DID


More Canadians appear to have gathered with others this

Thanksgiving, leading to:


• Fewer households purchasing groceries. Purchase frequency

declined by 3.8%. HH penetration for most categories declined.

• Hosts spending more overall on groceries. Basket size increased by

2.9%.


Téléchargez le document ci-dessous pour voir l'étude complète.

Numerator Canada_2021 Canadian Thanksgiving Recap
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Source : Numerator - Numerator Insights (Promotions Intel)


Image : tirée du rapport original