NUMERATOR CANADIAN THANKSGIVING RECAP WHAT HAPPENED?
HERE’S WHAT CONSUMERS SAID ABOUT THANKSGIVING
84% of Canadian consumers expected COVID-19 limitations to impact their Thanksgiving celebration plans this fall, although 60% expected the impact to be slight.
• 18% expected to spend less than in previous years.
• 20% expected to spend more than in previous years.
THIS IS WHAT CANADIAN CONSUMERS ACTUALLY DID
More Canadians appear to have gathered with others this
Thanksgiving, leading to:
• Fewer households purchasing groceries. Purchase frequency
declined by 3.8%. HH penetration for most categories declined.
• Hosts spending more overall on groceries. Basket size increased by
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Source : Numerator - Numerator Insights (Promotions Intel)
Image : tirée du rapport original