To keep chicken as the protein at the center of the plate, sales, marketing, supply chain and product development/culinary professionals must be prepared to adapt to rapidly changing consumption trends.
During the 2022 Chicken Marketing Summit, industry experts presented the latest data and insights to help the chicken industry and poultry buyers understand the ways consumers shop and how to leverage technology to reach them. Here are the highlights:
Consumer trends radically transformed during COVID-19. How will these chicken consumption trends continue to evolve over the next decade?
In 2022, the quick serve restaurant industry looks very different than it did before the COVID-19 pandemic. Drive-thru access, delivery and digital ordering are a must. Simultaneously, nothing in certain in the harrowed global supply chain.
Today’s chicken consumer is not the same consumer it was pre-pandemic. They’ve reassessed their priorities as a result of COVID-19. They source goods, news, services, entertainment and information in new ways.
Austin Alonzo: To make more sales, poultry producers should market their products as local when possible.
While consumers average rating for their current financial situation is in the middle between “poor” and “excellent,” 87 percent are buying more or the same amount of fresh chicken now compared to six months ago.
Chick-fil-A celebrated #thelittlethings to assist in selling chicken in 2021, a marketing campaign focused on customer service, respect and authenticity. As a result, Chick-fil-A was recognized as the first winner of the Chicken Marketer of the Year.
Attend the 2023 Chicken Marketing Summit
The 2023 Chicken Marketing Summit will be held at Hotel Effie Sandestin in Miramar Beach, Florida on Monday, July 31 – Wednesday, August 2, 2023. Serving a unique cross section of the chicken supply chain, Chicken Marketing Summit explores issues and trends in food marketing and consumer chicken consumption patterns and purchasing behavior.
For more information and to attend, visit: www.wattglobalmedia.com/chickenmarketingsummit/.
Par: Elizabeth Doughman (23/09/2022)