Beyond Meat®, a leader in plant-based protein, is shaking up the breakfast game in Canada by launching plant-based Beyond Breakfast Sausage® Links in grocery stores nationwide, marking Beyond Meat’s entry into the Canadian retail breakfast category. Consumers can find the savoury plant-based sausage links at all major retailers across Canada, making it easier than ever to enjoy Beyond Meat’s delicious, nutritious and sustainable plant-based proteins any time of day.
Beyond Breakfast Sausage Links are crafted to deliver the craveable flavor and juicy texture of traditional breakfast sausage, while offering 12g of protein per serving and 35% less sodium than the leading brand of pork sausage. Beyond Breakfast Sausage Links are made of simple, plant-based ingredients like peas and rice, with no GMOs, soy, gluten, antibiotics, hormones or cholesterol. Plus with eight links per package, Beyond Breakfast Sausage Links are a delicious and convenient option that will satisfy the whole family.
“We are thrilled to increase our better-for-you plant-based offerings in Canada with the debut of Beyond Breakfast Sausage Links,” said Heena Verma, Marketing Director for Canada, Beyond Meat. “With the launch of our first retail breakfast product, we’re enabling Canadians to enjoy Beyond Meat products any time of day, satiating the growing appetite for plant-based protein in the country.”
Rewarding better sleep with better-for-you breakfast
This delicious plant-based breakfast item is launching in grocery stores nationwide as more than a third of Canadians admit they’re not getting enough sleep and approximately the same amount of Canadians believe that a well-balanced breakfast can improve how they feel throughout the day.1 Enter Beyond Breakfast Sausage Links — the missing link between the sleep Canadians need tonight and the better-for-you breakfast that fuels tomorrow.
On October 14, Beyond Meat will launch Sleep for Sausage — a nationwide campaign that will reward Canadians for getting a good night’s sleep with free Beyond Breakfast Sausage Links. Fans can receive one Beyond Breakfast Sausage Link for every hour of sleep they clock — sleep eight hours, receive eight delicious Beyond Breakfast Sausage Links in return. To participate, Canadians can visit www.sleepforsausage.com starting October 14 to upload their sleep tracking proof and claim their free Beyond Breakfast Sausage Links, while supplies last. And for those in Toronto, a Sleep for Sausage truck will be visiting neighbourhoods from October 14-17. Track the truck’s location via www.sleepforsausage.com.
Find Beyond Breakfast Sausage Links in the fresh meat section, next to traditional pork breakfast options, at all major retailers nationwide for MSRP CAD 7.99 per pack. Visit the Beyond Meat store locator to find a participating store location near you.
Source : Beyond Meat via Foodmarket newsletter (Urner Barry) (30/09/2021)
Photo : Beyond Meat (tirée de l'article de Foodmarket)