Evolution of the Meat Case

The push for convenience is a major driver for innovation in the meat department. Retailers see consistent demand from shoppers prioritizing foods that require minimal prep, if any: Two in five meat consumers say they seek out products that take less time to prepare, according to a 2020 survey by Midan Marketing.

Grocers who are not already offering case ready products face an uphill battle to gain share against other retailers in the segment. To help drive sales in the meat department and across the store, offering convenient products is necessary to compete—and maximizing margins with quality offerings is necessary to win.

Convenience for consumers

Consumer definitions for what makes a meat product convenient can vary, but a few key attributes are at the center: Shoppers seek out cuts that save time prepping at home, portions that suit their needs and don’t result in waste and simple packaging that doesn’t leak in transport.

Beyond time-saving benefits, pre-marinated or seasoned meat and poultry products can help ensure a great result, offering consumers increased confidence when cooking at home. Demand for value added meats, such as ready-to-cook kebabs, meatloaves, meatballs and chicken wings, has thus seen an uptick over recent years—in 2022, 67% of consumers say they regularly purchase value added meat and poultry products compared to 37% just six years prior, according to research from The Foundation for Meat & Poultry Research & Education and FMI.

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Source : winsightgrocerybusiness.com (29/06/2022)

Image : tirée de l'article original