Global Poultry Trends Analysis

This report is a product launch and sales analysis for the poultry subcategory and initially presents a brief analysis of the meat, fish and eggs category. The report also dives deeper into the product launch, sales value and volume, positioning and flavor trends in the poultry subcategory.

The NPD trends analysis covers the last 18 months period including the last completed quarter: Oct 2019 -Mar 2021.

CAGR stands for compounded annual growth rate.

Geographic analysis covers six major regions –North America, Europe, Asia, Australia/New Zealand, Latin America, and Middle East/North Africa (MENA). MENA covers all countries under Middle East and Algeria, Egypt, Morocco, Tunisia under North Africa.

Optimizing the positioning trends section: Positionings such as convenience related claims, ethical claims and allergy –widespread and occupying high share across food and beverage categories are excluded so as toshowcase more relevant top claims for each category/subcategory.

Poultry : Includes all fresh, chilled, frozen and ambient/processed poultry (chicken, turkey, duck, goose, etc.) products. Product examples include:chicken wings, chicken nuggets, and breaded poultry (not positioned as finger foods or party snacks categorized under snacks). Does not include poultry-based meals categorized under ready meals. Packaged, sliced and ready to eat cuts of poultry or sausages are categorized under cold cuts

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Source : Innova Market Insights