NPB: Pork exports should focus on Vietnam, Philippines

12.09.2020 By Ryan McCarthy

DES MOINES, IOWA – New reports released by the National Pork Board (NPB) and the Pork Checkoff identified Vietnam and the Philippines as emerging markets for US pork exports. The findings were based on research from Gira, a global research firm, with funding from the Pork Checkoff and the US Department of Agriculture’s Foreign Agricultural Service Emerging Markets Program. Ongoing difficulties with African swine fever (ASF) throughout Asia and in the two countries’ pork supply chains were reasons cited by the reports as a place to export product. “The annual Pork Checkoff producer survey identified diversification of US pork exports as a top priority,” said Norman Bessac, vice president of international marketing for the Pork Checkoff. “These reports will help exporters position the US pork industry as a supplier of choice in both countries, helping to expand our export options and create even greater value for the more than 60,000 pig farmers here.”

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