Planterra Foods' Darcey Macken on building an alt brand within a meat multinational (Balado)
Planterra Foods' CEO Darcey Macken is a flexitarian who sees a bright future for conventional and alt-meat, both.
With the variety of plant-based alt-meats hitting the market, any consumer can find a product that's to their liking. Sticking it out for the long term, Macken says, is going to take investment, logistics and resources.
By Lisa M. Keefe
Source Alt Meat Magazine (Meatingplace)
Écoutez le balado ici : Building an alt brand