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Turkey shows gains and interests outside of Thanksgiving

The COVID-19 pandemic has had a huge impact on most segments of the supermarket perimeter, and when it comes to turkey products, industry insiders have seen a rise in consumers looking for larger, family-sized quantities of different turkey cuts and larger ground turkey packages because they’re making fewer trips to the store.

Tammy Shaw, marketing director for Wayzata, Minn.-based Cargill’s North American protein business, noted the company is seeing trends similar to those across the meat category such as a focus on a clean label and convenience.

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